Target, aka Targé (the name I use that makes the superstore sound like a French boutique) has become known for their collaborations with emerging designs, releasing cheap-chic collections that allow fashionistas on a budget to have the label of some of the most coveted brands. Rodarte, Proenza Schouler, Thakoon… the list goes on and on. And with the success of the latest collection released by Missoni, Jason Wu is next in line.
As soon as I learned that Missoni was doing a collection for Target, I was instantly giddy. The renowned Italian line who’s known for their signature zig-zag print, caused a madhouse in both Target stores and even caused their website to crash. Shoppers fought tooth and nail over what was left. It was truly, as they refer to it, Missoni Mania.
Next up is Jason Wu, who is known for his sleek, lady-like designs that capture feminism with an effortlessly chic aura that attracts pristine fashionistas world wide. Diane Kruger, Reese Witherspoon, and even first lady Michelle Obama are avid Wu fans. The look book has FINALLY been released, and as a girl who typically steers away from such clean-cut, feminine looks, I’m pleasantly surprised with the pieces. Adorable sundresses, pretty blouses and structured handbags are among the collection, which a mix of playful prints. The most noticeable thing about his release for Target is that all of the garments are incredibly flattering. Define your waist and lengthen your legs in flirty dresses with cinched waists adorned with playful, pastel prints. The peter-pan collar appeared on several blouses and little shifts, and a wide color pallete that ranged everywhere from a mustard yellow to fire engine red, baby blue, pale pink and cream. For the collection, Wu’s goal wasn’t to replicate his typical runway confections. Rather, he aimed to create an entirely new collection of clothing that appeals to a new customer. "My goal was not to duplicate anything from my main collection," Wu explains. "Instead I designed completely new clothes and accessories that reflect my taste and have a voice of their own."
While I’d probably be a bit more enthralled if a label like Balmain or Marc Jacobs paired up with Target, we’ll just have to wait and see who’s next. I’ll definitely consider scooping up a few pieces on my next trip to Targé. A few of my picks? An adorable shift color blocked in black, red and blue stripes… a pale pink blouse tucked in to a printed high waisted skirt, and the pleated 60’s-inspired dress. Complete with sleek satchel bags and clutches and paired with black patent loafers, Jason Wu’s collection for target is simply chic, feminine and on-trend, all the while being timeless and classic. Out February 5th.